Established methods for understanding consumers or tracking brand success often fall short in such a fast-moving world. Our reports provide the most important answers at lightning speed - interpreted and categorized.
With a strategic perspective, our products and analyses are primarily aimed at decision-makers with strategic responsibility. Our aim is to support our clients in reflecting and evaluating operational developments of their day-to-day business in the context of the defined brand strategy, possible competitive dynamics and target group preferences, or to formulate a data-driven brand strategy. In addition, our findings also support strategic partners such as agencies, management consultancies or investment companies in gaining a market overview, e.g. as part of due diligence, in a time- and budget-saving manner.
In general, no brand is excluded from an analysis using our approach. However, the size (how represented is the brand in the online world?), industry (B2B vs. B2C) or country can have an influence on the depth or approach of the analyses we can provide. Feel free to contact us and we will be happy to advise you individually.
Traditional market research is indispensable for highly specific product questions or testings. However, all too often the statements made in direct surveys deviate from actual consumer behavior ("Is sustainability important to you?" versus "How often do you buy organic products?"). When it comes to capturing objective aspects such as target group, competitive or brand characteristics, our "observer" approach therefore offers a much more objective insight into actual desires - and does so much more quickly and cost-effectively. At the touch of a button and within just a few days, findings for hundreds of competitor brands are available as a period analysis and thus offer a wide range of strategic insights for your own brand management.