Bespoke answers to individual questions
Not all questions can be answered by standard reports or software. All results are strategically assessed together with you on demand. As an agile team, we also provide lightning-fast answers to individual questions that require the use of in-house or new data sources or customized AI models.
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SERVICES
Many paths lead to the answer
Are you still unsure about how we can help? Our strategy projects usually start with a longlist of brand- or strategy-related questions. Feel free to contact us directly with your set of questions and we'll propose the best way to tackle them.
Prediction & Forecasting
Regardless of whether it is predicting market shares, brand attractiveness, user numbers, or other success-determining factors - depending on the requirements, we develop tailored AI models that predict the success of companies and brands market-specifically. This involves not only considering analyzed relationships of thousands of brands but also taking into account the conditions of the individual market and competition. Even scenarios dependent on different actions of a brand can be simulated.Regardless of whether it's predicting market shares, brand attractiveness, user numbers, or other success-determining factors - depending on the requirements, we develop tailored AI models that predict the success of companies and brands market-specifically. This involves not only considering analyzed relationships of thousands of brands but also taking into account the conditions of the individual market and competition. Even scenarios depending on different actions of a brand can be simulated.
Model Development
Lumifai develops topic-specific AI models that enable companies to assess, optimize, and monitor their communication and brand alignment based on target audiences. Additionally, generative models that generate content, such as for social media, are possible, tailored to specific industries and based on individual brand goals.
Data Sourcing
Depending on the specific case, Lumifai utilizes a diverse spectrum of different data sources. In general, an attempt is made to complement the granularity of conventional panel and survey data with the objectivity and quantity obtained from online data from the observer perspective. For this purpose, data from sources such as search engines, social media platforms, online shops, and news are being analyzed.
Strategy Development
Lumifai works hand in hand with companies and brands on their strategy and alignment-related questions. The basis for this is provided by a status quo analysis, which examines the brand and its competitors in conjunction with the customer groups active in the market. Depending on historical developments in the target market, current trends in similar markets, as well as current developments in consumer needs and characteristics, our AI tools can provide specific recommendations for long-term brand alignments.
CASE STUDIES
Combining the best from conventional market research, big data and AI
Companies
For the optimal positioning of a brand, not only customer wishes and needs are important. It is equally essential to be aware of the current state of competition and the demand-side market volume depending on the positioning, in order to identify worthwhile market niches or trends. LUMIFAI's AI tools assist companies in understanding the entire market and its dynamics, predicting and anticipating the impact of positioning shifts before implementing them.
Service Providers
In order to provide consumers and customers with a credible brand experience, the positioning and core values of the brand must be consistently perceptible for the customer at all levels. LUMIFAI supports agencies in aligning brands from the strategic level to low level execution in the form of product or social media communication.
Brand Architecture
LUMIFAI provides market and country-specific analyses of brand portofolios as well as advice on the optimal composition of them. We leverage the insghts gained from the interactions of thousands of brands with their consumers in order to support fundamental decisions. In cooperation with strategy experts and client data, we are able to support strategic challenges with the right, data-driven answers.
CONTACT
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